Networking Guide

You give referrals. You rarely get them back. This is why.

The research on referral reciprocity names three specific things that close the distance — none of them are effort, likability, or how long you've known someone.

Spray and pray is not a referral strategy. This guide gives you one.

Think of the last referral you gave. Do you know if it went anywhere?

There are three things that determine whether a referral relationship becomes reciprocal — or quietly dies. Reciprocity, open loops, permission. None of them are about effort. All of them are about what you've never had a place to track.

This guide names all three, shows what the research says about each, and tells you exactly what changes when you start reading them instead of hoping for them.

Learn the three things that determine whether a referral comes back.

Ten minutes. You'll know exactly whose move it is.

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